EVA film: the guardian of freshness in supermarket food areas, allowing delicious food to be seen and preserved

Baking Area: See the Fluffy Soul of Bread Through Film

At 8 a.m., employees in the supermarket bakery section had just put a new batch of croissants and Danish pastries on the shelves. Transparent film wrapped the golden bread, and sunlight filtered through the display windows, revealing the layers of pastry and the icing sugar particles on the surface. Passing customers couldn't help but stop.

"In the past, when we used ordinary PE film, the bread would become foggy after just a few days. Customers couldn't see inside and were always worried it wasn't fresh." Ms. Li, the bakery manager, picked up a bag of bread wrapped in EVA film and ran her fingertips across the film. "Look at this EVA film! It has a light transmittance of over 92%. It's like there's no packaging at all. The bread's creamy white texture and sesame seeds are clearly visible. Since switching to this film, customers have been picking up bread more frequently. I used to sell 30 bags of bread a day, but now I sell 45."

What makes Ms. Li even more satisfied is the EVA film's "soft lock" properties. Ordinary plastic wrap is not breathable, preventing moisture from escaping and causing bread to harden after just two days. EVA film, on the other hand, adjusts its breathability, allowing the bread to "breathe" while also locking in moisture. "If you squeeze this four-day-old bag of bread, it's still soft, practically the same as when it was freshly baked. Unsold bread used to be sold at a discount, but now the loss rate has dropped from 15% to 5%, and all that savings goes into profit."

Refrigerated Fresh Meat Area: Locking in the rosy color and preventing odor transfer

In the refrigerated fresh meat area, pork and beef from various cuts are neatly cut and tightly wrapped in EVA film. The vibrant red color and delicate texture of the meat are fully visible, and even the distribution of fat is clearly visible, without the darkening or fogging that can occur with ordinary plastic wrap.

"The biggest fear with fresh meat is oxidation, discoloration, and odor transfer," said Mr. Wang, a salesperson in the fresh meat section, as he packed spare ribs for a customer. "We used to use PVC plastic wrap, but the meat would turn dark red after just half a day and absorb odors from the refrigerator. Customers would always ask, 'Is it stale?' We now use EVA film, which has excellent barrier properties, blocking out air and odors. The meat stays bright red even after two days, and has no odor. This gives customers peace of mind, and we need to restock less frequently."

Even better, EVA film is so tough that it conforms tightly to the shape of fresh meat, resisting the rips of regular plastic wrap. It also prevents juices from leaking out. "Before, when I used regular film, juices would often seep out and stain the trays, making cleaning a hassle. Now with EVA film, the trays stay spotless, which is pleasing to customers, and we're seeing more and more repeat customers," Mr. Wang said with a smile.

Fruit and Vegetable Section: Preserving Juiciness and Extending Shelf Life

On the shelves in the fruit and vegetable section, cherry tomatoes and bunches of grapes are packed in transparent, crisper boxes covered with EVA film. The fruit's vibrant color and moist texture are so captivating that you can't help but want to grab a box.

"Summer fruit is most susceptible to losing water and softening, especially berries like strawberries and blueberries. Wrapped in ordinary film, they'll wilt in a day." Ms. Zhang, the fruit and vegetable section manager, picked up a box of strawberries and said, "Look at this box of strawberries wrapped in EVA film. After three days, they're still juicy and their stems are still green. EVA film regulates moisture permeability, preventing water from evaporating too quickly while also allowing excess moisture to escape, preventing mold. Previously, the strawberry loss rate was 20%, but now it's down to 8%. Even the late-shift strawberries, which are slow to sell, are practically sold out."

EVA film also provides excellent freshness preservation for leafy greens like broccoli and lettuce. Lettuce wrapped in ordinary film turns yellow after one day, while lettuce wrapped in EVA film remains vibrantly green after three days. "Many customers specifically choose EVA film for their leafy greens, saying, 'It looks fresh and can keep them at home for two more days.' Our leafy green sales have increased by 15% now, and that's all thanks to the EVA film," added Ms. Zhang.

Frozen Food Area: Withstands low temperatures, retains its "original flavor" even after thawing

In the freezer, frozen dumplings, shrimp, and egg tart wrappers are neatly arranged in the freezer. The EVA film-wrapped bags remain soft even in temperatures as low as -25°C, without the cracking or wrinkling typical of ordinary films. The ingredients inside remain intact, with no ice crystals accumulating. "Frozen foods put the most stress on the film's low-temperature resistance." Brother Zhao, the frozen food department manager, picked up a bag of quick-frozen dumplings. "We used to use regular freezer film. When we took the dumplings out of the freezer in winter, the film would break if squeezed. The dumplings would easily get damp and stick together, and the skins would rot after thawing, leading to numerous customer complaints. Now we use EVA film, which doesn't become brittle even at -30°C. It locks in the moisture of the ingredients, so the dumplings remain intact after thawing and cooking, just like freshly wrapped. Our return rate for quick-frozen dumplings has dropped from 10% to 1%, and our customer repurchase rate has increased."

More importantly, EVA film's excellent sealing properties prevent the transfer of flavors from ingredients during the freezing process. "Before, dumplings, shrimp, and meat were packed together in the freezer, and they all carried a mixed odor when taken out. Now, with EVA film, the flavor of each ingredient is locked in, and customers say they feel more assured eating them," said Brother Zhao. In supermarket food aisles, EVA film is more than just a simple packaging layer; it bridges the gap between "freshness" and "consumption." Its highly transparent texture makes food freshness visible, while its precise preservation properties preserve its flavor. This not only addresses the pain points of high food loss and difficulty increasing sales in supermarkets, but also ensures consumers enjoy safer, fresher food.

If you're a supermarket operator struggling with food preservation and loss control, consider EVA film. With its core advantages of "visibility and preservation," it will revitalize your food aisle and make freshness your supermarket's hallmark!